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The 5 Facebook pixel events you need to implement in your e-shop

15. 1. 2020 | Renata Ekine

If you are just starting out in the e-commerce space then you know that Facebook pixel is the first thing you need to implement on your website in order to ensure that you are optimising for what is important for your business...

Tutorials

5 useful tools to help manage your Facebook pixel

19. 12. 2018 | Renata Ekine

The Facebook Conversion Pixel, aka Facebook Pixel, is a piece of code that helps you track and optimise your Facebook ads for actions that are valuable to your business. Although setting up a Facebook Pixel and tracking the...

Facebook News

Facebook will soon allow admins to add pixel to their Facebook groups

22. 8. 2018 | Renata Ekine

A new tracking possibility is being rolled out to Facebook advertisers who own Facebook groups. If you have been managing a Facebook Page for quite some time, then you have been battling with low reach. Many Facebook Page admins,...

Recommended / Tutorials

Facebook Blueprint Certification: everything you should know

12. 6. 2020 | NewsFeed.ORG

Facebook Blueprint helps those interested to learn about Facebook marketing and thus support the growth of companies. Therefore, every marketer or company in whose marketing strategy Facebook has its place should know it. Vikas...

Facebook News

Facebook has published a guide for technology-oriented B2B companies

6. 1. 2020 | Martina Frascona 'Sochurkova

If you are a B2B business, you need to influence and engage your customers just like B2C. It can only be a little more difficult on Facebook. But hopefully it will help you realize that you have to address a group of people, in...

Tutorials

How to target referral traffic using Facebook

17. 9. 2019 | Rae Steinbach

With 2.4 billion monthly active users, Facebook has the largest social media platform in the world. Add in the ability to segment and target specific groups of users with ads, and you can see why advertising on Facebook is so...

Facebook News

Facebook introduces the Off-Facebook Activity feature

4. 9. 2019 | Martina Frascona 'Sochurkova

Facebook announced in March that it will launch a Clear History feature, which will give users a better overview of how third parties are handling their data. Now, after a few months, Facebook is introducing the new feature in a...

Recommended / Tutorials

The complete guide to using Facebook’s Brand Collabs Manager

26. 8. 2019 | Renata Ekine

Brand Collabs Manager, Facebook’s influencer platform, was introduced last year with the goal to facilitate collaboration between influencers and brands. In this tutorial, we’ll guide you through the interface and show you...

Tutorials

Facebook attribution: How to set it up and what conclusions you can draw from it

26. 8. 2019 | Nikola Stankovičová

Facebook attribution is a new tool that allows you to measure the impact of your ads across various channels and devices. Thanks to this tool, you'll get more detailed information about what channels drive the most conversions...

Facebook News

Facebook has created a new New Privacy & Data Use Business Hub

19. 4. 2019 | Martina Frascona 'Sochurkova

Facebook has launched a new website for businesses that gathers all important data usage policies in one place. The goal is to provide businesses and advertisers with information on how to protect not only themselves but also...

Tutorials

How to set up your Facebook campaigns to increase sales

28. 3. 2019 | Nikola Stankovičová

There are many ways how you can set up campaigns on Facebook to increase your eshop's sales. To maximise their effectiveness, you have to choose the right marketing objective, targeting, conversion event and overall settings. In...

Facebook News

Facebook introduces new standard events and changes in ad reporting

4. 12. 2018 | Martina Frascona 'Sochurkova

It is not easy to understand the behaviour of users who perform actions through various online and offline channels. That's why Facebook has introduced new metrics and standard events to give businesses clearer reports and help...

Tutorials

How to use Facebook Dynamic Ads to promote your blog posts

22. 11. 2018 | Renata Ekine

Promoting your blog posts to new audiences can be a tedious process. You need to decide on the articles you want to promote, create an ad set where your ad will be hosted and then pause the ad set with the posts you no longer...

Tutorials

Getting started with Facebook’s Lookalike Audiences

19. 11. 2018 | Renata Ekine

Lookalike Audiences help you find more people who are similar to your current customers, your website visitors, your mobile app users and/or your Facebook Page’s fans. Creating a Lookalike Audience is a great way to scale your...

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